Why Commercial Awnings Need to Be Designed as Both Shelter and Storefront Signage
A commercial awning has two jobs. It is part of the building. It is also part of the business's visual identity. That combination makes awnings different from many other sign products. A channel letter sign primarily communicates. A wall graphic primarily carries printed imagery. An awning may need to provide shade, project away from the building, deal with exterior weather, fit around windows and doors, and carry a company name or logo at the same time. The frame affects the graphics. The graphics affect how the awning is seen from the street. The projection affects pedestrian visibility. The building determines what can actually be installed. That means a successful commercial awning needs to be designed as a complete storefront component rather than trea...









